Monday, July 23, 2018

4 Critical Tasks to Do for SEO in 2018

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With each year comes forecasts and predictions. No doubt, they're all valuable in the world of SEO. However, they can only predict but only Google has the verdict.

Use of mobile devices will continue to grow, so optimizing your site for the mobile search is a common sense as well as paying attention to the local rankings. 

Getting to know your seo rivals deeper has always been a great strategy to pursue.

So let's take a look at those important tasks you need to focus this 2018.

1. Use Long-Tail Keywords that Have More Content

Long-tail keywords covered almost seventy percent of all Google searches. In addition, a research done by Ahrefs revealed that most of the Google searches contain more than 3 words. That only shows that long-tail keywords draw more quality traffic to a site as compared to short keywords.

Why is it important to write long-form content?

Longer content tends to be more creative, and include additional information. It could have images, video material and infographics, among others.

It strikes the interest of people who share content with others on different social media sites in which they have an account. Moreover, longer content enables people to target long-tail keywords in a more effective way. It is among the best strategies to consider.

2. Prior to writing content, measure keywords metrics.

Keyword metrics used for a site have to be measured and analyzed. There are some basic metrics that have to be followed to know if a specific keyword best fits a site. Using a tool such as Ahref is highly recommended to determine such information.

These metrics include the following:
  • Keyword Difficulty/Competitiveness
  • Keyword Search Volume
  • Rate of Return
  • Clicks

To ensure that a site is found in the search,  keyword performance should be studied.

3. Follow Relevant Linking

People should be careful with their actions in terms of linking. Though linking to other sites and content is crucial, when the link is not properly placed, readers might consider a site as filled with spam.

When they do not want to make a big mistake using their linking strategy, website owners should go for reputable web resources. Such resources have high visibility and Domain rating, therefore it would be very beneficial to link to any of those sites.

4. Build Static URL's

The general quality of a website is highly  dependent on the URL's on each page. There are several arguments on whether Static URL's perform better than Dynamic URL's. To set everything right, it would review the meaning of each URL.

A Static URL lets its content remain the same, granting that changes are not HTML hard-coded. A Dynamic URL is an outcome of a search within a site, compelled by a database running on a script. 

Why are Static URLs better than Dynamic URLs? 

These are a number of reasons to keep in mind:
  • High relevance and prominence of keywords
  • High CTR's (click through rates) in emails, SERPs and web pages
  • Static URL's are capable of adjusting to a specific anchor text, which helps the page in ranking higher whenever directly linked to a URL format.
  • They're also more easily handled by top search engines than dynamic URL's.

On the other hand, Dynamic URLs have:

  • Lower CTRs
  • URL's are difficult to remember
  • Lower relevance and prominence of keyword
  • Higher chance of cutting off URL end that could result to errors such as 404

Therefore, for the above mentioned reasons, it is good to always keep Static URLs in mind.